Facebook micropayment : the file

Earning money with Facebook

As you already know, Facebook has become an essential media on Internet and the web 2.0. Today, it brings together more than 500 million active members accross the world. According to several sources, Facebook is also the second most visited website in the world, just behind Google.

Here is the top 10 countries with highest number of Facebook users :

Source : Facebook
Data : January 2010

France is in this top 10 with more than 20 million connected members. According to an Ifop survey, nearly 78% of French people are registered on a social network like Facebook.

The Facebook success is built around the interactivity of the tool, including the sharing of personal data between its different users. This information allows you to find other users who share the same interests, and therefore to form, develop and lead friend communities through the personal, group or fan pages.

The Facebook success is also bound to its “applications”. Optional features, they allow the users to be informed, to run online tests, and especially to play for free.

If most of the Facebook applications are free and casual, the social media gives the opportunity to several self-employed developers or companies to edit and promote their games, then to monetize them successfully.

Here are a few examples :

These games are free, but a part of the options and bonuses that they are proposing to their users requires payment, which lead these applications to generate substantial incomes.

Iscool, Facemon (quoted above) or many others use the Rentabiliweb micropayment solutions.

If you have a game or application project that you want to monetize on Facebook,
Please contact us immediately

How to monetize your Facebook app with Rentabiliweb

In this post, we detail the Facebook specific qualitative and quantitative data so as to reply at our best to the development demand of game applications on Facebook. The Rentabiliweb micropayment form presents offers especially dedicated to the monetization of your applications.

Figures about Facebook

• More than 500 millions users through the world.
• France is the 6th country which counts the biggest number of users with more than 20 millions.
• According to an Ifop survey, the 4 first social networks in France are Facebook enjoys the highest reputation with 97%, followed by Copains d’avant with 93%, myspace with 83% and Skyrock with 82%.
• A growing regular attendance of the users : according to the last Nielsen figures, the passed time on the social networks in the last 12 months raised of 82% letting the time average grow from 2h to 6h30 per month.
• Distribution of the Facebook french users per age slice :

  

Source : Facebook
Data : march 2010

Developing your Facebook application : essential criterias

• Easy ;
• Social ;
• Universal ;
• Viral ;
• Know how to understand the niche market that you want to be in to target the right customers ;
• Know how to collect the users data ;
• Know how to build a first-class interface ;
• Create a sustainable economic model ;
• Test / adapt / keep tracking data (emails, comparative statistics, etc).

Monetizing your Facebook application with Rentabiliweb micropayment

To make the most of the Facebook viral effect, in the first time you would better to launch a fan page so as to reach a maximum of users. These users, regarding the interest they have for the application, will then make it popular inside their community.

It is important to integrate the monetization notion when you create your application. Very often, these are small amounts which are asked to users so as they can buy customization elements, premium access, or some virtual currency. The micro payment is then the appropriate solution for this monetizable part.

Because of its long-standing presence on the web and particularly in the online gaming sector, Rentabiliweb has established itself as one of the major monetization partners.

In September 2009, we were the first to launch a micropayment form especially dedicated to Facebook.

With its Facebook form, Rentabiliweb offers you a large choice of micropayment solutions which are covering more than 40 countries :

• Phone billing ;
• PSMS ;
• Internet+ (ISP billing) ;
• Paypal ;
• Prepaid cards ;
• Bank card.

Our micropayment form has been totally adapted and updated for Facebook :

• Facebook design ;
• Technical norms respect (ex : quick integration thanks to the iframe form).

He keeps the same characteristics as the classical micropayment form :

• immediate display,
• completely configurable,
• automatic update,
• integrated technical support with ticket system,
• geolocation,
• etc.

You have a Facebook application or a Facebook application project that you want to make profit from ?

Our sales team stands at your disposal to back you in your thoughts and to answer your questions about our micropayment solutions.

Contact us now !